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c resume unix Durham, NC 27713. Seeking a challenging position as a software development engineer in A Startling Look Essay, a competitive environment. Over 7 years of extensive experience in Oracle Pl/Sql, Pro*C, C, Oracle Database Administration, Unix Shell Scripting (Korn/C/Bourne), C++, XML, ESQL and solid relational database skills in implementing Client/Server applications. Masters degree in Engineering with proven backgrounds in analysis, design, development and maintenance of computer applications in the areas of why is marco Commercial, Financial, Government, Manufacturing and Telecommunications under Unix (HP, Sun Solaris), Linux, Windows NT/2000/98/95 and Future Ahead Essay MS-DOS environments. Excellent data modeling, data mining, EDI, ETL, data warehousing, analytical and problem solving skills. Highly motivated professional, very good team player with excellent communication skills.

Certified Oracle8 DBA Certified Pl/Sql Developer Certified Unix Programmer F ields of Interest. Oracle Development/DBA, C, Pro*C, Unix Shell Scripting, C++, Perl, Object Oriented Analysis and Design. Project : PRISM ( Pricing Requirements Information System for Marketing ) Designed and build an interface that extracts pricing data from Nortel networks web based repository and dynamically generate reports for analysis by Marketing division of Nortel Networks. The abilities for ad-hoc query and keeping track of changes in database are also built into Health: Ethical Concerns Barriers, the PRISM datawarehouse. Played key role in locating and resolving production system battle necks that reduced one of the most critical processes run time by 500%. Automated the PRISM support system to make it easy for the users to run queries. Worked with business analysts to develop and Future A Startling implement appropriate business solutions. Involved in Database administration of the PRISM database including database authentication, database sizing, performance tuning, logical backup recovery, creating segments/tablespaces etc. Designed and implemented pre and post processing Pro*C programs for the PRISM ETL process. Designed and developed different Database Objects (Stored Packages, Procedures, Functions, Triggers) using Pl/Sql for PRISM on mhra generator, various schemas.

Created multiple Korn Shell wrappers to automate PRISM benchmarking batch processes to Future of Water: A Startling run on cron. Trained end users on PRISM architecture and Interface. Examples In Modern! Environment : Oracle 7.3/8.1.6, OEM, Pro*C, Unix Shell Scripts, Pl/Sql 2.2, Sql*Loader, Pvcs, Sql*analyzer, Toad, Clips, C, Sql*Report Writer 2.5, Sql*Forms 4.5, Web objects, XML, SQR, Sql Export/Import, Remedium, Perl, SAS, XML to C parser, HTML, Web Objects, Brio Queries, JAM, MS Excel. 07/1999 - 06/2000: TMA Inc., McLean, Virginia. Project : TMA Integrated Member Services Solution(TIMSS) Designed, developed and of Water: Look Ahead Essay supported the membership system which was the backbone for mhra referencing the 24x7 enterprise TIMSS software. Installed various Oracle tools (like OEM, Sql* Analyser, Sql*Loader, DBA studio, Toad, Sql*Net etc) on Future Look, windows-NT. Created Pl/Sql scripts that permit speedy troubleshooting of referencing generator TIMSS problems. Developed and supported the Professional Subscription Easy Access System, a specialized association RDBMS for TIMSS software. Administered the database by A Startling, resizing the rollback/temporary segments and tablespaces to handle the high volume of incoming data.

Designed and Implemented solutions to major infrastructure and Subjective Essay system performance issues. Performed user requirements analysis and developed data models. Developed numerous forms, reports and utilities using Oracle forms 4.5, Pro*C, C, Awk, Sed. Wrote several Korn Shell Scripts for auditing TIMSS database. Designed and implemented a query builder, which allows a DBA/developer to create, test and save queries through the browser using Cold Fusion. Designed and build different stored database packages, procedures, functions and triggers for Future of Water: A Startling Essay TIMSS, using pl/sql code. Worked as a QA/QC for examples in modern the TIMSS software. Future Of Water: Look! Modified various existing Pro*C reports and Pl/Sql code. Invloved in of conformity, the data validation of data loaded into A Startling Ahead Essay, TIMSS tables using Sql*Loader. Designed and developed various SQR reports. Examples Of Conformity In Modern! Environment : Oracle, Pro*C, Unix Shell Scripts, Pl/Sql, Sql*Loader, Pvcs, Developer 2000, ColdFusion, Sql*Analyzer, SQR, MS Excel, MS Access, MS Sql Server, Sql Export/Import, Toad, Awk, Sed.

03/1999 - 06/1999: Deloitte Touche, Trenton, New Jersey. Project : Tax Redesign System (TRS) for of Water: A Startling Essay the Department of marco Labor, NJ. Of Water: A Startling Look! Designed and developed different reports for TRS using Pro*C and SQR. Build several Unix Shell wrappers for Pro*C programs to schedule them on Cron. Examples In Modern Society! Wrote different C programs for general C library of Future taxation module. Extensively used Pvcs for version control and analyzed the work requests from DOL.

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Environment :Unix Shell Scripts, Pro*C, C, Oracle, Pl/Sql, Sql*Loader, Awk, Sed, Sql*Analyzer, Oracle CASE tools like Generator and of Water: A Startling Look Ahead Designer, Gentran, Advantis, ESS. 11/1997 - 05/1998 : Citibank N.A. Murder: Subjective! Project : Computer Aided Tracking System (CATS). Of Water: Look Ahead! Involved as a core member in the design of CATS, a mission critical OLTP and DSS system for Citibank orbital services, during which interacted with most of the users of referencing security services division of Citibank, N.A. Designed and developed number of Future Ahead database objects using Pl/Sql 2.2. Designed and developed CATS order entry follow up system using the GUI tools VB and FoxPro. Developed batch programs in in modern, Pro*C and wrote Scripts to run them on of Water: Ahead Essay, Unix Cron Scheduler. Designed and developed number of mhra generator screens using Sql*Forms 3.0.

Extensively used Sql*Loader for A Startling Look Ahead Essay loading data into mhra referencing, tables. Worked as a Unix system administrator for CATS. Environment : Unix Shell Scripts, Pro*C, C, Oracle, Pl/Sql, VB, Foxpro, Sql*Loader, Sql*Analyzer, Pvcs, Sql*Forms, Export/Import, Unix tools like AWK, SED. 02/1997 - 10/1997: Citibank N.A. Project : Orbital Custodial Services(OCS) . Designed and developed programs to interact with OASIS and BASIS databases of Future of Water: A Startling Essay Citibank, Singapore using C, Pro*C, Unix Shell Scripts. Wrote different database objects for OCS. Designed and performed Oracle benchmarks for achieving optimal database performance for the OLTP system of Citibank. Developed batch programs for DSS in Pro*C and Scripts to run them using Cron scheduler. Designed and developed number of examples of conformity screens using Sql*Forms. Created/Altered the of Water: A Startling existing custodial VB programs to accommodate the new/additional functionality.

Wrote different reports and batch programs in Pro*C. Extensively used Sql*Loader for bush foreign loading data into Future of Water: Look Essay, tables. Wrote custom support modules for upgrade implementation using Pl/Sql, Unix Shell Scripts and Pro*C. Assisted in writing business requirements, technical documentation etc. for adds on support module and trained end users on custody system application. Trained staff on Custody business operations of Citibank. Played a crucial role in the OCS support cycle.

Extensively interacted with end users and polo team members. A Startling Ahead! Worked for the Corporate Action and objection modules. Environment :Unix Shell Scripts, Pro*C, C, Oracle, Pl/Sql, VB, Sql*Loader, Sql*Forms, Sql*Analyzer, Export/Import. 05/1996 - 01/1997: Citibank N.A. Project : Financial Management System (FMS). Involved in the design of Proofing module, a core module of FMS. Involved in the ETL process to map data from multiple operating systems including IBM/DB2, DEC/Oracle, NT/SQL Server and flat files into FMS database. Involved in the coding of the mailing functions for Magma, a mail generating system of Citibank, used for their internal purpose. Coordinated with the users and team members. Involved in the supporting team of FMS.

Worked for the testing and QA of FMS. Environment : Unix Shell Scripts, Pro*C, C, Oracle, Pl/Sql, Sql*Loader, Sql*Forms, Sql*Analyzer, Export/Import, Unix tools like Awk, Sed, SQR, VB. 06/1992 - 06/1994: Hyderabad Stock Exchange (HSE) Project : Back Office System (BOS). Designed and developed applications for Information Management module of BOS using Sql*Forms 3.0. Used import/export utilities and Sql*Loader extensively. Developed several stored procedures and functions for BOS backup module. Used to interact with share brokers to do the changes in the code according to generator their requirements. Wrote some key mapping functions for BOS profile using Unix mapping methods. Coded several on-line applications using Sql*Forms and Pl/Sql.

Performed unit and system testing for different modules. A Startling Look Essay! Extensively used Korn Shell Scripts for Joan doing manipulations of the Future Look Ahead flat files, given by the share brokers. Wrote Pro*C programs to handshake data with other projects. Developed few reports using Sql*Report Writer. Played a crucial role in Murder: Subjective, the BOS support team. Environment : Unix Shell Scripts, Pro*C, Pl/Sql, Sql*Loader, Oracle, Sql*Plus, Sql*Forms 3.0, VB 4.0, MS Excel, C.

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Consumer , Consumer protection , Consumer theory 1220 Words | 4 Pages. biggest risk is Ahead Essay, having a higher risk of getting breast cancer. According to The National Cancer Institute, Women who have abortions increase their risk of . breast cancer by examples of conformity society, fifty percent. Abortion of a first pregnancy interrupts the natural growth process of the breast, leaving millions of cells at a high risk. Take the time out and think about how your future will be if you dont go through with an abortion.

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your experiential learning essay . Murder: Subjective Or Assumed Essay? If you have completed all of the items listed below, you are ready to submit your essay . Keep . in mind, your evaluator may still request additional material, however, the list below will guide in your essay submission preparations. Not adhering to these guidelines will cause a delay in Look, processing. ** Review each of the marco important, items below and Future A Startling Look Ahead check if you have completed each of them: 1. I have selected an approved essay topic from the essay course descriptions page. Essay , Essays , Experiential learning 862 Words | 4 Pages. applications. As the chain of in modern society, command is executed when you turn on your iphone, checks are being done for any unauthorized software.

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Giving an exact definition would enable the Concerns, reader to follow the ideas and arguments in your essay . Organization: Definition of a term is generally given in Future of Water: A Startling, the introduction.

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Posted in Business Model versus Business Plan. As we prepared for of Water: Look Essay, the new Hacking for Defense class at Stanford, we had to Health: Concerns Barriers Essay, stop and ask ourselves: How do we use the Look Ahead, Business Model Canvas if the primary goal is not to earn money, but to fulfill a mission? In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? Alexander Osterwalder and I think we have the answer the why is marco, new Mission Model Canvas. Here are our collective thoughts. The Lean Startup is the Future of Water: Ahead, way most innovators build startups and Joan of Arc Statue Essay innovate inside of of Water: Essay existing companies. As a formal method, the Lean Startup consists of three parts: The Business Model Canvas has been a great invention for Public Health: Barriers Essay, everyone from startups to large companies. Unlike an org chart, which describes how a company executes to deliver known products to known customers, the Business Model Canvas illustrates the Future of Water: A Startling Essay, search for the unknowns that most new ventures face. The 9 boxes of the canvas let you visualize all the components needed to turn customer needs/problems into a profitable company.

From Revenue Streams to Mission Achievement. The Business Model Canvas has served all of us well in thinking about building businesses and therein lies the problem. In a business the aim is to earn more money than you spend. What if youre a government or a military organization or part of the intelligence community? In these cases you dont earn money, but you mobilize resources and a budget to solve a particular problem and polo create value for Future of Water: Essay, a set of beneficiaries (customers, support organizations, warfighters, Congress, the mhra referencing, country, etc.) For these organizations, the canvas box labeled Revenue Streams doesnt make sense.

In a mission-driven organization such as the defense and intelligence community, there is no revenue to measure . So the first step in building a canvas for mission-driven organizations is to Future Look Ahead Essay, change the in modern society, Revenue Stream box in the canvas and come up with a counterpart that would provide a measure of success. Were calling this alternative Mission Achievement . Later in this post Ill explain how well measure and describe Mission Achievement , but first our Mission Model Canvas needs four more tweaks. Customer Segments is of Water: Look Ahead Essay changed to why is polo important, Beneficiaries Cost Structure is changed to Future of Water: A Startling Look, Mission Cost/Budget Channel is changed to Deployment Customer Relationships is changed to Buy-in/Support. The rest of this blog post explains the how and why of these changes to of Arc Statue Essay, the canvas. Customer Segments Change to Beneficiaries. At first glance, when developing a new technology for use in Future Look the defense and intelligence community, the customer appears obvious its the ultimate war fighter. They will articulate pains in why is important terms of size, weight, form fit, complexity and durability. But there are other key players involved.

Requirement writers and of Water: A Startling acquisition folks look at Health: Concerns Barriers systems integration across the battlefield system, while contracting officers, yet another segment, will count beans, measure the degree of Future competition and assess the quality of market research involved. The support organizations need to worry about Public Ethical Concerns and Potential Barriers Essay, maintainability of code or hardware. Does legal need to sign off for cyber operations? So yes, war fighters are one customer segment, but others need to be involved before the war fighter can ever see the product. So the first insight is that in of Water: the defense and intelligence community mission models are always multi-sided markets with the goal of not just building a great demo but getting the product adopted and deployed. Second, in the defense and intelligence communities almost all of the mhra generator, mission models look like that of an OEM supplier meaning there are multiple layers of customers in the value chain. Your product/service is just part of someone elses larger system. So to differentiate customers from the standard business model canvas well call all the different customer segments and the layers in the defense and intelligence value chain beneficiaries . The Value Proposition Canvas. Of all the nine boxes of the of Water: Look, canvas, two important parts of the model are the relationship between the Value Proposition (what youre building) and the beneficiaries. These two components of the business model are so important we give them their own name, Product/Market Fit. Because of the complexity of multiple beneficiaries and to get more detail about their gains and pains, Osterwalder added an additional canvas called the Value Proposition Canvas.

This functions like a plug-in to the Mission Model Canvas, zooming in to the value proposition to describe the interactions among these beneficiaries, war fighters, etc. and the product/service in more detail. Using the Value Proposition Canvas with the Mission Model Canvas lets you see both the big picture at the mission model level and important the detailed picture of Future of Water: A Startling Look Essay each beneficiary at the product/market fit level. In the defense and intelligence community mission models, there will always be multiple beneficiaries. Its important that each beneficiary gets its own separate Value Proposition Canvas . Distribution Channel changes to mhra referencing, Deployment. In the commercial world we ask, What type of Future of Water: A Startling Ahead distribution channel (direct sales, app store, system integrator, etc.) do we use to get the product/service from our company to the customer segments? For the Department of Defense or Intelligence organizations, we ask instead: What will it take to deploy the product/service from our current Minimum Viable Product to widespread use among people who need it? (What architecture components can they innovate on and what cant they?) What constitutes a successful deployment? (number of users, units in the field, time to get it into Health: and Potential Essay, the field, success in the field, etc.) How do we turn a Horizon 3 innovation into something that gets adopted by a Horizon 1 organization? Customer Relationships changes to Buy-In/Support. In an existing business, Customer Relationships is defined as establishing and Future of Water: Essay maintaining a relationship to support existing customers. In a startup we redefined Customer Relationships to answer the question: How does a company get, keep and grow customers? For the defense and intelligence communities, we have modified Customer Relationships to mean, For each beneficiary (customer segment), how does the team get Buy-In from all the beneficiaries? Customer discovery helps you understand whose buy-in is needed in order to Murder: or Assumed, deploy the product/service (legal, policy, procurement, etc.) and A Startling Look how to Joan Statue, get those beneficiaries to buy-in? (Funding?

Mandates? User requested? etc.) In addition, the long-term support and maintenance of new projects need to be articulated, understood and bought-into by the support organizations. At the Future of Water: Look Essay, Pentagon a favorite way to kill something is to george bush policy, coordinate it to death by requiring buy-in from too many people too early. How to A Startling Look Ahead Essay, determine who are the small group of critical people to get buy-in from and how to determine who are the next set required to Murder: Subjective or Assumed Essay, sustain the iterative development of future MVPs is one of the arts of entrepreneurship in the defense and intelligence community. Revenue Streams changes to Mission Achievement. Mission Achievement is the value you are creating for Future of Water: A Startling Essay, the sum of all of the beneficiaries / the greater good. Its important to Essay, distinguish between the Future Ahead Essay, value for individual beneficiaries (on the in modern, Value Proposition Canvas) and overall Mission Achievement . For example, Mission Achievement could be measured in a variety of Future A Startling Essay ways: the number of refugees housed and fed, the number of soldiers saved from roadside bombs, the number of cyberattacks prevented, the increased target surveillance of sensor fusion, etc. None of these are measured in dollars and Public Health: Ethical Barriers cents. Future Of Water:! Keep in mind, there is only mission achievement if it delivers value to the end beneficiary. In the defense and intelligence community the metrics of success are not revenue but mission achievement Weve modified the Joan of Arc Statue, Business Model Canvas into Future of Water: Ahead Essay, a Mission Model Canvas Changed Revenue Streams to Mission Achievement Changed Customer Segments to Beneficiaries Changed Cost Structure to Mission Cost/Budget Changed Channel to Deployment Changed Customer Relationships to Buy-in/Support Organizations without specific revenue goals can now use a version of the Business Model Canvas. Why Build, Measure, Learn isnt just throwing things against the wall to see if they work the Minimal Viable Product.

I am always surprised when critics complain that the Lean Startups Build, Measure, Learn approach is nothing more than throwing incomplete products out or Assumed Essay of the A Startling Look, building to see if they work. Unfortunately the Build, Measure, Learn diagram is the Subjective, cause of that confusion. At first glance it seems like a fire-ready-aim process. Its time to Ahead Essay, update Build, Measure, Learn to what we now know is the best way to build Lean startups. Build, Measure, Learn sounds pretty simple. Why Is Marco Polo! Build a product, get it into the real world, measure customers reactions and behaviors, learn from this, and Future of Water: Essay use what youve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products.

Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback. Founders assumed they understood customer problems/needs, wrote engineering requirements documents, designed the marco important, product, implemented /built the hardware/software, verified that it worked by testing it, and then introduced the product to customers in a formal coming out called first customer ship . Waterfall Development was all about execution of the requirements document. While early versions of the product were shared with customers in Alpha and Beta Testing, the goal of early customer access to the product was to uncover bugs not to provide feedback on features or usability. Only after shipping and attempting to sell the product would a startup hear any substantive feedback from Essay, customers. And too often, after months or even years of development, entrepreneurs learned the hard way that customers were not buying their product because they did not need or want most of its features. It often took companies three tries to get products right.

Version 1 was built without customer feedback, and before version 1 was complete work had already started on version 2 so it took till version 3 before the Subjective Essay, customer was really heard (e.g. Microsoft Windows 3.0) Best practices in software development started to move to agile development in Future of Water: Look Ahead the early 2000s. This methodology improved on waterfall by building software iteratively and involving the customer. Public Essay! But it lacked a framework for testing all commercialization hypotheses outside of the building. With Agile you could end up satisfying every feature a customer asked for and still go out of business. Then came the Ahead Essay, Build-Measure-learn focus of the Public Health: and Potential Barriers, Lean Startup. The goal of Build-Measure-Learn is not to build a final product to ship or even to build a prototype of a product, but to A Startling Look, maximize learning through incremental and iterative engineering. (Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) The build step refers to building a minimal viable product (an MVP.) Its critical to understand that an MVP is not the product with fewer features. Joan Of Arc Statue Essay! Rather it is the A Startling Essay, simplest thing that you can show to customers to get the most learning at Public Health: and Potential that point in A Startling Look Ahead time . Early on in a startup, an MVP could simply be a PowerPoint slide, wireframe, clay model, sample data set, etc. Each time you build an MVP you also define what you are trying to test/ measure . Of Conformity! Later, as more is A Startling Look Essay learned, the MVPs go from low-fidelity to higher fidelity, but the goal continues to be to maximize learning not to build a beta/fully featured prototype of the product.

A major improvement over Waterfall development, Build Measure Learn lets startups be fast, agile and efficient. The three-circle diagram of Build Measure Learn is good approximation of the process. Unfortunately, using the Ethical Barriers Essay, word build first often confuses people. The diagram does seem to imply build stuff and Future A Startling Look Ahead throw it out of the examples in modern society, building. A more detailed version of the Build Measure Learn diagram helps to Ahead Essay, clarify the meaning by adding three more elements: Ideas -Build- Code -Measure- Data -Learn. The five-part version of the Build Measure Learn diagram helps us see that the real intent of building is to test ideas not just to george bush foreign, build blindly without an objective. The circle labeled code could easily be labeled build hardware or build artificial genome. The circle labeled data indicates that after we measure our experiments well use the data to A Startling Look Essay, further refine our learning. And the new learning will influence our next ideas. So we can see that the goal of george bush foreign policy Build-Measure-Learn isnt just to build things, the of Water: A Startling Look Essay, goal is to build things to validate or invalidate the initial idea.

The focus on mhra, testing specific ideas counters the A Startling Ahead Essay, concern that build-measure-learn is just throwing things against the wall and see if they work. But its still not good enough. We can now do better. Start With Hypotheses. What Build-Measure-Learn misses is that new ventures (both startups and marco important new ideas in existing companies) dont start with ideas, they start with hypotheses (a fancy word for guesses.) Its important to understand that the words idea and Ahead Essay hypotheses mean two very different things. For most innovators the word idea conjures up an insight that immediately requires a plan to bring it to mhra, fruition. In contrast, a hypothesis means we have an educated guess that requires experimentation and data to validate or invalidate . These hypotheses span the gamut from whos the customer(s), to Future of Water:, whats the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.) That the Lean Startup begins with acknowledging that your idea is simply a series of untested hypotheses is a big idea.

Its a really big idea because what you build needs to match the hypothesis you want to test . The minimum viable product youll need to build to marco polo important, find the Look Essay, right customers is Public and Potential Barriers different from the minimum viable product you need for Future A Startling Ahead Essay, testing pricing, which is different from an MVP you would build to test specific product features. And all of these hypotheses (and minimal viable products) change over time as you learn more. So instead of Build-Measure-Learn, the diagram for building minimal viable products in a Lean Startup looks like Hypotheses Experiments Tests Insights. Using this new Hypotheses Experiments Tests Insights diagram the Concerns, question then becomes, What hypotheses should I test? Luckily Alexander Osterwalders business model canvas presents a visual overview of the nine components of a business on one page. They are:

value proposition, product/service the Future A Startling, company offers (along with its benefits to customers) customer segments, such as users and payers or moms or teens distribution channels to reach customers and offer them the mhra generator, value proposition customer relationships to create demand revenue streams generated by Future of Water: Look Ahead, the value proposition(s) activities necessary to Essay, implement the Future Look Essay, business model resources needed to make the activities possible partners 3 rd parties needed to make the activities possible cost structure resulting from the business model. And it brings us to the definition of a startup: A startup is a temporary organization designed to search for Ethical Concerns Barriers Essay, a repeatable and scalable business model . And once these hypotheses fill the Business Model Canvas, how does an entrepreneur go about testing them? If youre a scientist the answer is easy: you run experiments. The same is true in a Lean Startup. (The National Science Foundation described the Lean LaunchPad class as the scientific method for A Startling, entrepreneurship.) The Customer Development process is a simple methodology for taking new venture hypotheses and getting out of the building to test them. Customer discovery captures the founders vision and turns it into a series of business model hypotheses. Then it develops a series of Statue experiments to test customer reactions to those hypotheses and turn them into facts. The experiments can be a series of questions you ask customers but most often a minimal viable product to help potential customers understand your solution accompanies the questions. So another big idea here is startups are not building minimal viable products to build a prototype. They are building minimal viable products to learn the most they can . Finally, the of Water: A Startling Look Ahead, goal of designing these experiments and mhra referencing minimal viable products is not to get data . The data is not the endpoint. Anyone can collect data.

Focus groups collect data. This is not a focus group. The goal is to get insight . The entire point of getting out of the building is to inform the founders vision . The insight may come from analyzing customer responses, but it also may come from ignoring the data or realizing that what you are describing is a new, disruptive market that doesnt exist, and that you need to Future Ahead Essay, change your experiments from measuring specifics to inventing the future. Build, Measure, Learn is Subjective Essay a great improvement over Waterfall product development and provided the framework to truly join the customer to agile development However, emphasizing Build or Ideas as the first step misses the key insight about a Lean Startup you are starting with hypotheses to A Startling Ahead Essay, be tested and are searching for marco important, repeatable and scalable business model Hypotheses, Experiments, Test, Insights better represents the Lean startup process: Use the Business Model Canvas to frame hypotheses, Customer Development to A Startling Ahead Essay, get out of the why is marco polo important, building to test hypotheses, and Future of Water: A Startling Ahead Essay Agile Engineering to generator, build the product iteratively and incrementally. Fear of Failure and Lack of Speed In a Large Corporation.

I just spent a day working with Bob, the Chief Innovation Officer of a very smart large company Ill call Acme Widgets. Bob summarized Acmes impediments to innovation. At our company we have a culture that fears failure. A failed project is considered a negative to of Water: Look Ahead Essay, a corporate career. As a result, few people want to start a project that might not succeed. And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to Essay, match our existing business financial metrics, processes and procedures. So we end up in paralysis by analysis moving slowly to ensure we dont make mistakes and that everyone signs off on every idea (so we can spread the collective blame if it fails). And when we do make bets, theyre small bets on incremental products or acquisitions that simply add to the bottom line. Bob looked wistful, Our founders built a company known for taking risks and moving fast. Now were known for making the numbers, living on our past successes. More agile competitors are starting to eat into our business. How can we restart our innovation culture?

What Drives Innovation? I pointed out to A Startling Ahead Essay, Bob the irony in a large company fear of failure inhibits speed and risk taking while in marco polo a startup fear of failure drives speed and urgency. If we could understand the root cause of that difference, I said, we could help Acme build a system for continuous innovation. I suggested the best place to of Water: Look, start the conversation is generator with the 21 st century definition of a startup: A startup is Future A Startling Ahead Essay a temporary organization designed to search for a repeatable and of Arc Essay scalable business model. Startups have finite time and Future A Startling Look resources to find product/market fit before they run out of money. Therefore startups trade off certainty for mhra, speed, adopting good enough decision making and of Water: A Startling iterating and or Assumed pivoting as they fail, learn, and discover their business model. The corollary for a large company is: A company is Future of Water: Look a permanent organization designed to execute a repeatable and in modern scalable business model. That means in their core business, large companies have a series of knowns . Theyve found product/market fit (what products customers want to buy). Theyve learned the best distribution channel to get the product from their company to the customer.

Theyve figured out the Future of Water: A Startling Look Ahead, revenue model (subscription, license, direct sale, etc.) and how to referencing, price the product. They know the activities, resources and partners (manufacturing, regulation, IP, supply chain, etc.) and the costs to deliver the product/service and have well defined product development and product management tools that emphasize the linear nature of shipping products to existing customers. There are financial metrics (Return on Investment, Hurdle Rate, etc.) for new product development that emphasize immediate returns. And everyone has job titles and job descriptions that describe their role in execution . Why Execution and Innovation Need Different Tools, Cultures and Organizations. Talking to Bob I realized that at Acme Widgets (and in most large companies) the word failure was being used to describe two very different events: failure in execution of a known product in known market failure in searching for innovation when there are many unknowns. Therefore, in A Startling Look Essay a large company, failure to meet a goal revenue, product delivery, service, etc. is a failure in execution of an Murder: Subjective, individual and/or organization to Future of Water: A Startling Look Ahead Essay, perform to a known set of success criteria . George Bush Foreign! In corporations the penalty for repeated failure on of Water: Essay, known tasks is being reassigned to examples of conformity society, other tasks or asked to leave the company. As I sat with Bob and A Startling Look his innovation team, I realized that all of Acmes new product innovation initiatives were being held to the same standard as those of existing products . Acme was approaching innovation and disruptive product ideas using the same processes, procedures, schedules, and incentives within the Essay, same organizational structure and culture as its existing businesses. No wonder innovation at of Water: Look Ahead Essay Acme had stalled. The Ambidextrous Organization Execution and Innovation.

That companies should be simultaneously executing and innovating isnt a new insight. For decades others have observed that companies needed to be ambidextrous. Referencing! So while we did not lack the insight that execution and innovation need to be separate, we did lack the Future of Water: A Startling Look Essay, processes, tools, culture and organizational structures to implement it . Bush Policy! Corporate innovation initiatives have spent decades looking at of Water: A Startling Essay other corporate structures as models for innovation when in fact we should have been looking at startups for examples, innovation models and adapting and adopting them for Future of Water: A Startling Look Ahead Essay, corporate use. What We Now Know about Corporate Innovation. In the last five years, as the need for continuous innovation in companies has become critical, Lean innovation methodologies (Lean LaunchPad/I-Corps) have also emerged. These methods allow rapid experimentation at Essay startup speed with the A Startling Ahead, same rigor and discipline as traditional execution processes. Adopted by why is polo important, the National Science Foundation and large companies, over 1000 teams have used the Future of Water: Ahead, process, and Subjective the resulting commercialization success speaks for A Startling Ahead, itself. But running a Lean Startup inside an organization designed for execution is an exercise in Public Health: Ethical and Potential Barriers Essay futility.

Working with large corporations weve learned that innovation groups need their own structure, culture, tools (Lean, Design Thinking, etc.), metrics (validated/invalidated hypotheses, Investment Readiness Level) and processes. And both organizations execution and innovation need to Future of Water: A Startling Look Ahead Essay, understand that the success of the company rests on how well they can cooperate. Bobs eyes lit up as he said, Now I understand why innovation seemed beyond our reach. We were missing four ideas: Accepting failure and why is marco important running at speed are part of an innovation culture. We need to separate out innovation risks from execution risks. There are now proven Lean innovation methodologies (Lean LaunchPad/I-Corps) that we can use off the shelf in building an innovation culture without inventing our own. We need to Future A Startling Ahead Essay, make sure that management no longer uses execution metrics to manage and judge our innovation teams. In a startup fear of failure drives speed and urgency In a large company fear of failure inhibits speed and risk Innovation means experimentation in searching for Public Essay, a business model. Often failure is the norm not the exception. Innovation processes and metrics need to be different from those of the execution organizations There are proven Lean innovation methodologies that work in large existing companies.

Im on the Air On Sirius XM Channel 111. Starting this Monday, March 9 th 4-6pm Pacific Time Ill be on the radio hosting the Bay Area Ventures program on Future A Startling Essay, Sirius XM radio Channel 111 the Wharton Business Radio Channel. Over this program Ill be talking to entrepreneurs, financial experts and academic leaders in the tech and biotech industries. And if the past is prologue I guarantee you that this will be radio worth listening to. On our first show, Monday March 9 th 4-6pm Pacific Time join me, as I chat with Alexander Osterwalder inventor of the Business Model Canvas, and Oren Jacob, ex-CTO of Pixar and now CEO of ToyTalk on Sirius XM Radio Channel 111 . Oren Jacob CEO ToyTalk. Alex Osterwalder Business Models. On Mondays show well be talking about a range of entrepreneurship topics: whats a Business Model Canvas, how to build startups efficiently, the 9 deadly sins of polo important a startup, the of Water: Ahead Essay, life of a startup CEO, how large companies can innovate at startup speeds. But it wont just be us talking; well be taking your questions live and on the air by phone, email or Twitter. On April 27 th , on my next program, my guest will be Eric Ries the author of the Lean Startup.

Future guests include Marc Pincus, founder of Zynga, and why is important other interesting founders and investors. Is there anyone youd like to hear on the air on future shows? Any specific topics youd like discussed? Leave me a comment. Mark your calendar for 4-6pm Pacific Time on Sirius XM Radio Channel 111 : Blowing up the Business Plan at U.C. Berkeley Haas Business School. During the Cold War with the Soviet Union, science and engineering at A Startling Ahead Essay both Stanford and U.C. Of Conformity In Modern Society! Berkeley were heavily funded to develop Cold War weapon systems.

Stanfords focus was Electronic Intelligence and those advanced microwave components and systems were useful in Future of Water: Look a variety of weapons systems. Policy! Starting in the 1950s, Stanfords engineering department became outward facing and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. At the same time Berkeley was also developing Cold War weapons systems. However its focus was nuclear weapons not something you wanted to be spinning out. So Berkeley started a half century history of Future A Startling Look Essay inward facing innovation focused on the Lawrence Livermore nuclear weapons lab. (See the presentation here.) Given its inward focus, Berkeley has always been the neglected sibling in Silicon Valley entrepreneurship. Mhra Referencing! That has changed in Future A Startling Look Ahead the last few years. Today the U.C. Berkeley Haas Business School is a leader in entrepreneurship education. Murder: Subjective Essay! It has replaced how to write a business plan with hands-on Lean Startup methods. Its teaching the LaunchPad and the I-Corps for the National Science Foundation and National Institutes of Future of Water: Look Essay Health, as well as corporate entrepreneurship courses.

Heres the Essay, story from A Startling Look Essay, Andre Marquis, Executive Director of Berkeleys Lester Center for Entrepreneurship. When I came to Public and Potential Essay, U.C. Of Water: A Startling Look Ahead! Berkeley in 2010 to run the Lester Center for Entrepreneurship in or Assumed the Haas School of of Water: Business we were teaching entrepreneurship the same way as when I was a student back in 1995. Our core MBA class used the seminal textbook New Venture Creation by Jeffrey Timmons of Babson College that was first published in 1977. The final deliverable for that class was a 30-page business plan. We had multiple business plan competitions. As I looked around at other schools, I saw pretty much the policy, same landscape business plan classes, business plan competitions and loosely coupled accelerators that focused primarily on mentoring. Over my career as a serial entrepreneur I observed that since the A Startling Look Essay, late 1990s, no early-stage Silicon Valley investor had used business plans to screen investments. Even those who asked for them never read them.

Traction and evidence from customers were what investors were looking for even in slow sectors like healthcare and energy. There had been tectonic shifts in the startup world, but our business school curriculum had barely moved. There was a big gap in our educational paradigm. To create great entrepreneurs, we had to Public Ethical Concerns Barriers Essay, give our students the experience of navigating the chaos and uncertainty of running a lean startup while providing the same kind of rigorous framework the business plan did in its day. Look! The advantage of following New Venture Creation is that it had a deep pedagogical infrastructure that students took away after they left school. The disadvantage is Murder: Essay that its methodology was based on Future A Startling Look Ahead Essay, the old waterfall model of product development and not the agile and lean methods that startups use today. As I began my search to increase the relevance of our entrepreneurship curriculum with the same rigor as Timmons and New Venture Creation, I found the answer right here at Berkeley, in Steve Blanks Lean LaunchPad class. (Our founding Executive Director Jerry Engel, recently retired to become dean of faculty for the National Science Foundation I-Corps, had a tradition of incorporating leading practioners, like Steve.

These pracademics proved to Health: Concerns Barriers Essay, be some of the biggest innovators in Future of Water: Look entrepreneurship education.) Seeing Is Believing. The Lean LaunchPad class was completely different from a traditional entrepreneurship class. It taught lean theory (business model design, customer development and agile engineering) and practice. Every week, each student team stood in or Assumed front of the class and presented their business model hypotheses, what they had learned from talking to customers, demod their minimal viable products and had to explain what they were going to do next. Steve and A Startling Ahead Essay the venture capitalists at the back of the room relentlessly peppered them with questions and pushed them to get out of the building and call on the real decision-makers instead of talking to people they already knew. Some teams stepped down from the podium proud that they had made real progress that week while others were chastised because they stuck to their comfort zone, were not doing the tough work required by entrepreneurs and on the road to failure. I realized this class was teaching students exactly what it felt like to be an entrepreneur!

Great entrepreneurs are on a search for the truth, no matter how wrong their initial conception is. Being an entrepreneur is mhra referencing generator about starting out Future of Water: Look with no idea whether you are working on the next big thing or something no one wants and certainly no one will pay for. Its struggling to find the right path forward through chaos and uncertainty. Killing bad ideas quickly and moving on. Staring at Essay the phone while mentally wrestling to pick it up to make that next cold call. Its having investors tell you that youre dead wrong and, perhaps with enough customer traction, showing them the Look, path to a new future neither of you could see at the time. And there it was. The Lean LaunchPad was unlike any class Id ever seen.

As a Silicon Valley entrepreneur I had lived the lean approach, yet I had never seen it taught. Murder: Subjective Or Assumed Essay! Done informally as part of an accelerator, yes, but not with a framework based on a clear process and clear pedagogy. The Lean LaunchPad was teaching students concepts and a process that they took away from the class and could use again for their next startup. I realized I was looking at a paradigm shift in entrepreneurial education away from the A Startling Look, business plan-focused model to Essay, a Lean Startup model. (The irony is that once youve gone through the lean cycle, you have all the information that goes in a business plan: customers, sales strategy, product features, and financial metrics. Its just that they are validated instead of made up.) The Business Plan is Dead. Now, 4 years after I arrived at Ahead BerkeleyHaas, we dont teach business plan writing in any of our entrepreneurship classes or in any of our dozens of programs and competitions. In Modern! We use Customer Development and the Lean LaunchPad to train and accelerate teams U.C. Berkeley-wide.

Weve gone global as well. Future A Startling Look! In the george, past year alone, weve taught over 250 teams, over 1,000 entrepreneurs and their mentors in dozens of countries how to create scalable startups in domains from software and hardware to healthcare and energy. Haas global footprint. The international teams watch the lectures online, get out of the building, present to us each week via WebEx and get the of Water:, same brand of relentless and direct feedback their U.C. Berkeley peers got in Steves class. Murder: Subjective Essay! For example, our Intel Technology To Market Accelerator took 22 teams from 11 countries across 15 time zones, from northern Russia to southern Chile and Future from Saudi Arabia to the U.S. (Chicago) through the Lean LaunchPad process. Clearly, lean works globally.

And weve been part of the U.S. Health: Ethical Concerns Barriers Essay! effort to use the Lean LaunchPad to accelerate commercialization for the countrys best research spinouts from the National Science Foundation and Future A Startling Look National Institutes of george bush Health. We do this by running classes for the NSF Innovation Corps and The I-Corps at the NIH. And the same lean techniques work just as well in the corporate innovation programs we run such as the Intel Make It Wearable Challenge. An important distinction is that these programs are accelerators. The teams in of Water: A Startling Look Ahead them start with an idea or product, meet with customers, build prototypes and search for why is marco important, a scalable business model. All declare their startup a go or no go at the end. They learn its all about Future of Water: Ahead, building to scale, pivoting or declaring failure, and moving on of conformity, using a hypothesis-driven search for the truth. Even our venerable 15-year old business plan competition, once dubbed bplan, has transformed into LAUNCH, a multi-month accelerator with a rigorous process combining the Lean LaunchPad, agile product development and a focus on measurable Lean Analytics. Ironically, LAUNCH has turned out to be much more rigorous than the prior business plan competition because we immerse every entrepreneur and their mentors in conquering the chaos and uncertainty that is normal for startups.

We expect them to come out with specific knowledge of their markets and business ecosystem, verified metrics, a product and Future A Startling a plan for moving forward based on interacting with their actual customers not honing the teams for a beauty pageant-like pitch fest or making them produce a business plan thats fundamentally speculative. As educators, we are having a deep impact on these entrepreneurs and of conformity in modern their startups. Lean LaunchPad Works Across Industries. I often hear the concern that the Lean LaunchPad only Future of Water: Look Essay, works for software. After 700 teams in robotics, materials, hardware, therapeutics, diagnostics, medical devices, and enterprise software, its clear that Lean Startup methods work across all industries. Of Arc Statue! Weve taught versions of the Lean LaunchPad for life sciences at UCSF and as part of the National Institutes of A Startling Ahead Health, for hardware-focused startups making wearable devices as part of the Joan Statue Essay, Intel Make It Wearable Challenge, for Ahead, teams working on nanotechnology and in education (STEMKids and Build and Imagine). Two of our BerkeleyHaas Faculty, Jorge Calderon and Will Rosenzweig, created a Social Lean LaunchPad class that embraces the mission and generator stakeholders central to social ventures. Whether its making iPhone apps or medical devices, every startup is looking for a repeatable and scalable business model.

Focusing on A Startling Look Ahead Essay, finding customer needs, figuring out Essay how they buy and how to scale up product delivery are universal. Where We Are Going From Here. At U.C. Berkeley weve undergone a complete transformation in just four years. But the longer journey is to continue to Essay, build new lean-tools and examples of conformity classes separate from the 40 year-old, business plan-based tradition. We continue to ask ourselves, What can we do to get our students out Future Look Essay of the classroom, in cross-functional teams, building for specific customers and having the experience of making hard decisions under conditions of uncertainty? What can we do to expand and deepen the policy, rigor of the Lean Startup methodologies and fully elaborate our curriculum? At BerkeleyHaas we are sharing what we are learning (see below).

By embracing lean, you can be assured you will be giving your students essential innovation skills they will use for the rest of their lives. Future Ahead! You will see great startups focused on solving real customer problems emerge as well. This is an exciting journey and we are all right at the start. Some resources for shifting the paradigm in your organization: Early-stage investors dont read business plans We are in the middle of a shift in entrepreneurship education from teaching the waterfall model of startup development (enshrined in business plans) to teaching the lean startup model The Lean LaunchPad process works across a wide range of domains from science and engineering to healthcare, energy, government, the social sector and for corporate innovation Customer Development works outside Silicon Valley. In fact, it works globally The Lean LaunchPad is a business process that teaches entrepreneurs and george bush foreign policy innovators to make business-focused, evidence-based decisions under conditions of chaos and uncertainty.

Its a big idea.

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a crtical essay Hello, my name is of Water: Look Ahead Robin Banerjee and I'm a senior lecturer in the Department of Psychology at important, the University of Sussex. I teach many first year, second year and Future A Startling Ahead third year students so if you come into the Psychology department I'm sure I'll see lots of you while you're here. Today I'm going to be talking a little bit about guidelines for writing essays. Now I'm sure that when you've got essays to write you'll find lots of different instructions to follow for the different assignments that you've got, and of course you'll have to pay attention to polo important, them. But what I'm going to give you today are some helpful guidelines which I hope will be useful to you as you set about the task of of Water: writing an essay. 1. Come up with a clear line of argument. Public Health: Ethical And Potential Barriers Essay. Well, my first guideline for writing an A Startling Look Ahead, essay is to make sure that you have a clear line of argument.

If the essay title is in the form of a question -- this might seem obvious -- answer the question. Although it seems like an Public Barriers Essay, obvious point, I've read many essays where student simply don't answer the question. They'll talk about lots of things that relate to the question but they don't actually give you an answer to the question. So if the Future A Startling Essay, title is in the form of a question, make sure you answer the question. And even if the essay title isn't in the form of a question, make sure that you have something clear that you want to say. Don't just talk in general terms about the subject area. Make sure you have a clear point that you want to communicate in your essay. 2. Make it clear where you are going.

All right, so my second major guideline for writing an essay is to make it clear where you are going. Subjective Or Assumed Essay. The reader needs to know what you're saying and needs to Future of Water: Ahead, be aware of the path that you are taking in the essay. Murder: Or Assumed Essay. So don't wait until the very end of the Look Ahead Essay, essay to reveal the main point that you're trying to communicate. As I've said before the most important thing in an essay is to come up with a clear line of argument and it's important to tell the reader about that right at the beginning. So set out your plan for the essay at why is marco polo, the outset and then use the rest of the essay to Future Essay, actually build up your argument. Use examples and evidence to support the points that you're making. Don't run through a whole range of different examples and pieces of evidence and theories and then at the end say the point that you want to make about it. Make the or Assumed, point first and then use the evidence to support it.

Express your key points in Future A Startling Ahead complete sentences. Murder: Or Assumed. My third guideline for writing an A Startling Look Essay, essay is to Murder: or Assumed Essay, use a plan. Once you've done all your reading, once you've done all your research you need to step back from Look, it and why is marco important decide what you're going to say. Come up with your main line of argument, but plan your essay before you launch into the actual writing of the essay. That means that you need to decide exactly what your key points are. So you need a logical sequence of key points that actually build up your argument. It's really important when you've arrived at Future A Startling, your key points, it's really important to policy, express them in Future of Water: complete sentences. One of the mistakes that I often see students doing, and one of the things that makes plans a bit problematic for a lot of students, is marco polo that when they're coming up with their outline for their essay they just have a list of Future of Water: A Startling Look Essay subject headings: First I'm going to Joan of Arc Statue Essay, be talking about this, then I'm going to be talking about that, and then last of A Startling Ahead all I'm going to talk about that. And actually that's not a very good plan, because when you go down to write something you don't know what you're going to say. Of Conformity In Modern Society. You know what you're going to talk about, but you don't know what you're going to say about it. So the Future of Water: A Startling Look Ahead, most important thing about the Joan of Arc Statue, plan is to decide what your main points are and to express them in complete sentences -- not just what are you going to talk about but what are you going to Future of Water: Look Ahead Essay, say about Joan Statue, it?

Once you've got that sequence of key points expressed in complete sentences you should have a pretty good summary of your essay. A Startling Look Essay. And that should be able to stand alone as an why is, answer to your essay question. Once you've decided on Future Look Essay your sequence of key points, then you can start to flesh out your plan by listing the evidence that you're going to include for each key point. What examples are you going to draw on? What pieces of evidence or empirical work or theoretical work are you going to use to actually support each of george foreign those key points? Once you've actually done that you've got a really good framework for writing your essay: you know what your main argument is, you know what each key point is that you're going to use to support that argument, and in turn you know what key bits of evidence or examples or theories you're going to use to make each of those key points.

Review your choice of key points and evidence. One final point about the of Water: A Startling Look Ahead Essay, plans. If you look at your plan and you find that you've got nine, ten or even more key points then think again about whether they really need to stand separate from each other as different points. In an essay, and even in longer essays like 4,000 word essays, you'll usually only need to have a handful of key points. Remember the main objective is to support the why is important, main line of argument that you want to present to the reader. That doesn't mean that you have to cover absolutely everything that you've read. It may be the case that there will be material that you've read that really isn't relevant to the point that you want to make in this essay - so decide what the best pieces of evidence are to support the points that you actually want to make in this essay. 4. Ask someone else to Future of Water: A Startling Look Ahead Essay, read you essay. My next guideline for writing an essay is to make sure that you give it to someone else to read. It's really important to get a second opinion on mhra generator your essay and sometimes when you've been working on A Startling Ahead an essay for a long time it can be really hard to adopt a fresh objective stance and look at your essay.

So find someone, maybe a friend that you can bribe to read your essay, maybe a family member, long suffering flat mates - whoever you can. Get someone else to read the essay and to try and Essay extract the main points. If you've done your job well -- if you started out Future of Water: A Startling, with a good plan, with the key points expressed in Joan of Arc Statue complete sentences, and you based your essay on that plan -- then when you give that essay to someone else to read and you ask them, ‘Can you pull out the main points from Future A Startling Ahead Essay, this essay?', their extracted main points should look very similar to the main points that you had in your plan. So that would be a good sign that you've accomplished what you wanted to accomplish in of conformity the essay. OK, my final guideline for writing an essay concerns originality. You'll probably see in most of the assessment criteria for essays in different subjects across the university that originality is one of the Future of Water: Essay, markers of first class essays. Can you show originality and flair in the way that you write your essay? Well, a lot of students often ask, ‘What do I do to show originality in an essay?

Do I just say what my opinion is about the subject matter?' Well, partly -- but it's not just a matter of expressing your personal opinion without justification or rationale. Originality in an academic essay is all about the way that you interrogate the material in front of you and the way that you put the material together. So, regarding the first of generator those points, if you are dealing with evidence, examples, theories, other people's writing - question it, adopt a critical standpoint, evaluate it, don't just accept it at of Water: Look Essay, face value. Regarding the second point -- about how you put ideas together and how you put your points and evidence together in your essay -- that's a really important opportunity to show your originality. And Potential Barriers. It's not so much about Future of Water: A Startling Look Ahead Essay, waiting until you get to the end of the essay and then coming up with - ‘well I think . blah blah blah..' But it's about how you put the argument together. That's where you can really show your originality. Have you taken these theories, these different bits of evidence, the society, different readings that you've done, have you put them together in an interesting and innovative way to Future A Startling Look Ahead, answer the question? That's how a student shows originality in an essay!

The different stages you need to go through to Public Health: and Potential Barriers, write an excellent critical essay: De-code the essay title Plan your essay Research your subject Structure your esssay Develop your argument and introduce counter-arguments Use relevant evidence Develop your academic writing style Find out how to present your work. Good critical essay writing is shaped by Look Essay, effective planning, always improved by drafting and polished by examples in modern, editing and proofreading . One mistake students often make with an essay is to start writing too soon. There is research and thinking to do first and putting words on the page is only part of the A Startling Look, task. Murder: Subjective Or Assumed. Another big mistake is to Future of Water: Look Ahead, try and write an of conformity in modern society, essay at the last minute. You will lose marks if it doesn’t flow well, words are spelled wrong or your punctuation is sloppy because you didn’t allow time for editing and proofreading.

Your tutor wants an essay that: answers the question shows you have read widely demonstrates you have evaluated the evidence proves you understand the question has a clear argument is well structured and Future Look Ahead organised contains relevant information to support your argument uses consistent and accurate referencing conforms to academic style and is easy to read is professionally presented is grammatically correct has been proofread for mistakes. The word critical can seem negative it is associated with condemning, disparaging, judging or finding fault. But a critical essay is positive: it evaluates, analyses, interprets and explains.

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California State University, Northridge. In these examples, the of Water: A Startling Essay students had 120 minutes to produce an essay on a topic given them at the test and were not permitted to use dictionaries or other aids. Referencing. They were advised to plan before writing and to check their papers over after finishing but not to try to recopy them because there would not be enough time. The essays are, in effect, first drafts, with such revisions and corrections as the writers found time to make. Future Essay. All the essays printed here are informative and coherent, but even the best are not flawless, and merely adequate papers exhibit several weaknesses and errors. It should be understood that in passing these papers the faculty is recognizing realistically the differences between an impromptu piece of writing and a paper prepared outside of class with adequate time for revising and polishing. We provide here a sample essay topic, together with the scoring guide, and three sample essays, rated 6 (High Pass - Superior), 5 (High Pass - Strong), and referencing 4 (Pass - Adequate). Sample Essay Topic -- Sparkling Water is the Future of Water: A Startling Look New Soda.

Sparkling Water is the New Soda. The hottest drink in America is water with bubbles. Long a kitchen table staple in European households, sparkling water is making inroads in mhra generator the U.S. thanks largely to Americans waning interest in soda. Between 2009 and Future Look Ahead Essay 2014, the in modern volume of carbonated bottled water sold in the U.S. has increased by 56.4 percent, according to data from Euromonitor International, a market research firm. Soda drinking declined sharply during the same period. Still, sparkling water sales are a fraction of soda sales. The U.S. soda market is worth about $39 billion, according to Euromonitor. The market for unflavored sparkling water, flavored sparkling water and functional water -- a category that includes flavored still water and enhanced still water like Smartwater -- is just $4 billion. It has a way to go before it catches up to soda, but sparkling water is indeed having a moment.

The growth in millions of liters of sparkling water sold in the U.S. According to Euromonitor International, Sparkling Water sales grew from 400 million liters per year to 667 million liters per year in of Water: A Startling 2015, and are projected to grow to almost 800 million liters per year in 2019. The decline in millions of liters of soda sold in the U.S. Referencing Generator. (Note that the A Startling Look scale is very different from the chart above, with soda sales still dwarfing sparkling water sales.) According to Euromonitor International, soda sales fell from 40 billion liters per generator, year to about 32 billion liters per year in 2015, and Look Essay are projected to fall to Murder: Subjective or Assumed, just over 30 billion liters per year in Look Ahead Essay 2019. Americans growing obsession with health is the biggest reason for the shift, according to Jonas Feliciano, a global beverage analyst at Euromonitor. Coke and Pepsi have resorted to hawking products like energy drinks and even milk to boost sales as Americans become increasingly wary of the high levels of sugar in soda. The opportunity for variety is another factor in the sparkling water boom. These beverages are available in important a range of flavors, from orange-pineapple to Future of Water: Look Essay, kiwi-strawberry.

Feliciano noted that most mainstream soda comes in Concerns Essay just cola and lemon-lime flavors. One exception, Mountain Dew, has built its success in part on constantly launching new flavors. [Americans] are turning away from things that identify with soda and instead are turning toward things that identify with water, Feliciano said. If Im looking for health and Im looking for variety, sparkling water with different flavors seems to provide that. For some companies, Americans changing tastes are offering an opportunity. Ahead Essay. The growth in sales at Washington-based Talking Rain Beverage Company, which makes flavored sparkling water, has pretty much directly mirrored the rise of the beverage's popularity. The company brought in Subjective or Assumed more than $384 million in sales in 2014 compared to Future of Water: A Startling Look Essay, just $2.7 million in 2009. Sparkling Ice, a Talking Rain line of zero-calorie sparkling water in flavors like pink grapefruit and peach nectarine, is responsible for Murder: or Assumed Essay, most of that growth. Kevin Klock, Talking Rains CEO, says the company doesnt try to make health claims about its drinks because shoppers recognize on their own that sparkling water is probably healthier than soda.

Its great that its zero calories, but its probably not the number one thing the consumer is looking for, Klock said. Theyre not drinking it because they have to, theyre just drinking it because its something they find they enjoy. Sodas two main draws are caffeine and a bubbly sweet sensation, according to Klock. As concerns about sodas health consequences mount, drinkers are turning to coffee and energy drinks for Future A Startling Look Essay, their caffeine fix, and flavored sparkling waters for that throat-tickling combination of bubbles and sweetness. I dont see it as a fad, Klock said of flavored sparkling water, noting that the trend in all beverages, including liquor and beer, is toward more variety and flavor. SodaStream is betting big that interest in sparkling water continues to grow. The at-home carbonation machine company has shifted its marketing in recent months to focus more on the product's ability to make sparkling water and less on Murder: Essay, its ability to of Water: Ahead, make soda. SodaStream rebranded its devices as sparkling-water makers instead of generator, soda makers, and it has changed its slogan from set the bubbles free to of Water: Look Ahead, water made exciting. The company made the shift in part because Americans havent really taken to the machines.

In the U.S., SodaStream is probably better known for its Scarlett Johansson commercials than for Public Health: Essay, its carbonation device. So far, just 1.5 percent of Future of Water: Essay, households in the U.S. have a SodaStream, compared to about 20 percent of households in Finland or Sweden, according to Daniel Birnbaum, SodaStreams CEO. Even with the new messaging, it may be hard to foreign policy, achieve Birnbaums goal of Look, getting a SodaStream in every home. Feliciano notes that low-income shoppers arent likely to make the Statue Essay switch from soda to sparkling water anytime soon. Even those who don't shell out for a SodaStream machine -- the cheapest option on the company's website is $79.99 -- will probably find better deals on soda than sparkling water. While there's not that much difference in Essay the average price per liter ($1.10 per liter for soda versus $1.30 per liter for sparkling water, according to Euromonitor), the supermarkets, discount outlets and examples of conformity in modern convenience stores where most low-income Americans shop offer promotional deals on soda that often make it much cheaper than sparkling water, according to Feliciano. This is Future of Water: Ahead Essay still not for the masses, Feliciano said. But Birnbaum is confident that Americans' shift away from soda is more than just a whim.

We feel like we are now at the early stages of a revolution in the beverage industry in Murder: or Assumed America, Birnbaum said, noting that about 70 percent of SodaStreams customers globally use the machine only for carbonating water. The death of soda comes with the life of something else, Birnbaum said. PROMPT: Sparkling Water is the New Soda. This test assesses written communication, critical thinking, quantitative literacy, and information literacy. 1. consider any cultural or social issues, including any biases of the author; 2. include your assessment of the quantitative evidence the article uses; and.

3. discuss what research strategies you would use to find additional sources of information to Future A Startling Look Ahead, evaluate the claims. Each essay is Subjective Essay read and Future A Startling Ahead evaluated by at least two faculty members in of conformity in modern society a carefully planned and supervised reading. Each reader scores an of Water: A Startling Ahead, essay on a scale of 1 to why is polo, 6, and the two scores are combined. 12 is the highest possible total score. A score of 8 or above is of Water: Essay passing. (See sample scoring guide and examples of conformity society sample essays below.) It is the intention of CSUN to report test results that accurately reflect each student's performance. Future A Startling Ahead Essay. Test administration and test security standards are designed to assure that all test takers are given the george policy same opportunity to demonstrate their abilities and to prevent anyone from Look Ahead having an unfair advantage over others because of testing irregularities. With this in mind, in Subjective or Assumed rare cases in which there is a question about the validity of Future Ahead Essay, a student's essay, the why is polo important UDWPE Advisory Board reserves the Future of Water: Essay right to request that a student take a retest at no cost to the student.

The student will be required to bring acceptable and specified identification. The Advisory Board will notify the student of the decision regarding the Public and Potential Essay retest outcome. Each essay is read and evaluated by at least two faculty members in a carefully planned and supervised reading. A High Pass Superior paper addresses the topic in a complex, meaningful way, and executes its plan convincingly and skillfully. Purpose : Shows a clearly identifiable purpose through a highly-focused essay.

Topic : Addresses the topic by sophisticated employment of many issues raised in the reading passage. Critical Thinking and Logic : Evaluates the validity of the readings conclusions, and synthesizes information pertinent to the topic, and/or offers an alternative interpretation of the topic. Development : Shows extensive development, following a logical progression in well-focused paragraphs exhibiting strong sentence and paragraph-level transitions, and offers cogent sources of information that go beyond those presented in the text. Style / Usage/Grammar: Offers variety and sophistication in of Water: A Startling Ahead Essay sentence structure, diction, and vocabulary; exhibits a strong command of marco polo, written English. A High Pass Strong paper addresses the Future of Water: Look Ahead topic in a meaningful way, and executes its plan skillfully. Purpose : Shows a clearly identifiable purpose. Topic : Addresses the topic by competent employment of issues raised in Public Health: Ethical and Potential the reading passage.

Critical Thinking and Logic : Considers the validity of the readings conclusions, and synthesizes information pertinent to the topic. Development : Shows extensive development following a logical progression in Future Essay focused paragraphs exhibiting strong sentence and paragraph-level transitions. Style / Usage/Grammar: Offers variety in sentence structure, diction, and vocabulary; exhibits a command of of Arc Statue Essay, written English. A Pass paper takes a satisfactory approach. Purpose : Shows an identifiable purpose. Topic : Has engaged the primary issue raised by the reading passage. Critical Thinking and Logic : Demonstrates an Future A Startling Look Essay, understanding of the reading's topic and a grasp of its use of or Assumed, evidence.

Development : Presents focused paragraphs in a reasonably logical sequence with adequate sentence and of Water: Look Ahead Essay paragraph-level transitions. Style / Usage/Grammar: Employs adequate use of sentence structure and vocabulary; exhibits control of written English, and while the essay may contain some grammatical flaws, they do not detract from the overall effect or clarity of the writing. An Inadequate No Pass paper fails to develop or address the issue in a satisfactory way. Purpose : Shows little purpose. Topic : May address some issues presented in the reading passage, but some significant aspects may be slighted or only mhra generator, marginally addressed. Critical Thinking and Logic : Fails to adequately address the reading and develops no relevant points of its own. Development : Has underdeveloped portions presented in unfocused paragraphs lacking adequate transitions at both the sentence and paragraph level. Style / Usage/Grammar: Contains sentences that are difficult to read or seem confused; may show frequent misuse of vocabulary; exhibits wavering control of written English, including major grammatical errors. An Incompetent No Pass paper fails to develop or address the issue at all and Future A Startling Look Essay will reveal serious and george bush foreign policy repeated problems, including confusion as to Future A Startling Ahead Essay, the task.

Purpose : Lacks apparent purpose. Topic : Fails to address the issues presented in the reading passage. Critical Thinking and Logic : Fails to understand the reading. Development : Is significantly underdeveloped and referencing lacks adequate transitions at both the sentence and paragraph level. Style / Usage/Grammar: Generally consists of sentences that are difficult to read or seem confused; often shows misuse of vocabulary; exhibits little control of of Water: A Startling Essay, written English, including repeated major grammatical errors. An Incomplete No Pass paper presents too little writing for evaluation. It may be a blank exam or one containing only a few sentences. Student Response - Score: 6.

This article discusses the phenomenon of sparkling water and its popularity, focusing on the drink's potential to george, drive soda out of our supermarkets. Ahead Essay. The potential take-over is Ethical Concerns and Potential one of the most significant paradigm shifts the Future of Water: A Startling Essay beverage industry has ever seen. Soda has been the bully on the block for years, inventing new flavors purely for the sake of winning shelf space. Now, for the first time, soda consumption has declined by nearly twenty-five percent, while sparkling water consumption has gone up to balance the change. While the new change is definitely worth exploring, I think the analysts quoted in the article are making black and white arguments, clearly caused by their biased positions in the beverage industry. This close-minded approach can be seen especially in their reasons behind the increase of sparkling water sales.

They argue that the change is being caused by health concerns, the public's desire for variety, and economic factors like low income. All of these reasons are true to some extent, but I think both drinks will exists for decades to come, once they find a way to share the market. Jonas Feliciano of Murder: or Assumed Essay, Euromonitor International believes that America is becoming more health conscious, causing them to realize that soda is not a wise decision. While this is true, and we are seeing more Americans every day taking up the vegetarian, vegan, or organic lifestyles, they are still a tiny minority. The change will not likely become a majority because America is Essay addicted to consumption. Referencing Generator. It is part of Future A Startling Ahead, a national mentality of Joan, excess from fast food to caffeine addiction, and no addiction is easy to kick. Ahead. The world saw a similar phenomenon when cigarettes were invented. They were believed to be healthy, then proven to be lethal, and everyone thought the. cigarette industry would die as a result. Look around. Millions of people still smoke cigarettes, and Murder: or Assumed they probably always will.

For the same reasons, health concerns will cause national soda sales to Future of Water: Ahead Essay, decline only slightly. It is no surprise that Soda Stream is struggling to get their product into every American home, given America's health status. They have rebranded, hired Scarlett Johansson to george, be the face of the company, and still they have only wiggled their way into of Water: A Startling Look Ahead Essay, 1.5 percent of American households. This is or Assumed because we are one of the unhealthiest countries. In Finland and Sweden, on the other hand, Soda Stream products can be found in Future A Startling Essay twenty percent of homes, which comes as no surprise because these are two of the Public Ethical most highly educated countries on the planet. Furthermore, I think the sparkling water companies know that they are not much healthier than soda. Kevin Klock of Talking Rain Beverage Company does not make health claims about his company's sparkling water products. He says this is because people buy sparkling water for the taste, not the health factors.

I think Kevin avoids health statements because sparkling water is Future Ahead also unhealthy. Of Conformity. The flavoring comes from sugar, just like soda. Future Look Ahead. Even the examples of conformity in modern society zero calorie alternatives cannot be brought up as an argument because soda companies offer the Future of Water: A Startling Look Ahead Essay same thing. In the of Arc end of the Future of Water: Ahead day, the only healthy choice is unflavored sparkling water, which is hardly a significant portion of Talking Rain's sails. Klock's reasoning for the change towards sparkling water is that people only Murder: Subjective or Assumed Essay, drank soda for the caffeine and bubbles. In recent years, people have turned to coffee and energy drinks for caffeine and to sparkling water for the bubbles. Future A Startling Look Ahead. This may come as a shock to marco important, Klock, but coffee and energy drinks are unhealthy addictions. So even the owner of a successful sparkling water company believes that in order to knock soda off the market, the public needs to inherit new, equally unhealthy alternatives. The public will eventually recognize this hypocrisy, turn away from sparkling water, and maybe even turn back to soda. I think it is clear that health concerns, if any part of the market change, are not the main part.

Feliciano's next argument is that people buy sparkling water because it opens the door to a variety of flavors that soda companies don't offer. He claims that most sodas come in cola or lemon-lime flavors. Last I checked, there were dozens of flavors of soda, but even if that was not true, this argument is still irrelevant. Soda companies will notice a change in the vox populi and start manufacturing the same flavors as the sparkling water companies. Long before their shelf space is overtaken, the soda companies will find a way to capitalize on the pioneer work of the sparkling water companies. Finally, there is the issue of income. Soda Stream is the cheapest alternative to soda in the long run, but the Future of Water: Look Ahead Essay starting price of their cheapest product is Joan Statue about eighty dollars. This is not a price low-income households are willing to pay. Of Water: A Startling Look Essay. Feliciano points out that in addition to the slight difference in production costs, soda has an advantage because of promotional deals that are rarely offered for sparkling water in Murder: Subjective Essay supermarkets and convenience stores. Again, this is a very true statement, but it is only temporary.

If sparkling water sales continue to Future A Startling Look Ahead, increase at the rates we are currently witnessing, stores will offer the same promotions for sparkling water as they do for soda. The difference now is only twenty cents per liter according to Euromonitor, but with promotional sales that will likely be offered in the future, the difference between sparkling water and soda could be almost negligible. In the end of the and Potential Barriers day, all of these arguments hold some truth. Americans are definitely becoming more health conscious, and while that probably has an effect on the sales of soda, it is not a trend that will likely become a majority. Americans are addicted to being unhealthy and giving into excessive desires, and like cigarettes, soda will always be a part of that lifestyle. Sparkling water definitely offers variety that the soda companies do not yet compete with, but one day they will if the sales margins of Future Essay, sparkling water continue to rise. Low income families are definitely less likely to buy the more expensive sparkling water, but one day the prices may drop or the desire for social status may exceed rational spending. The future of the beverage industry is not so black and white. I think sparkling water will continue to take over for a while, until it reaches a plateau due to the boundaries of of conformity society, health consciousness, competition, and income. Still, if sparkling water manages to make a significant impact on the sales of soda - and industry that has been poisoning Americans for generations - then it will go down in history as one of the most significant events in Future Essay the legacy of the referencing generator beverage industry.

I would go try a number of things for additional information on this topic. I would research brand name sparkling water and soda companies and try to acquire their sales reports. I would also go to big name supermarkets to see if there is truth to Future of Water: A Startling Ahead, the change. Perhaps these sales are only effecting small stores or online shopping. Or perhaps the soda companies are already fighting the battle and winning. Additionally, I would look for articles on consumer trends in other beverages in order to evaluate the connection (if any) between soda and sparkling water sales. I would use the databases in the Oviatt Library to look for journals on that topic. I might even search for demographic data by region to see if age, lifestyle, or locale are having an effect on bush policy, beverage sales. Key search strings like soda consumption in Midwestern states last 10 years or millennials and of Water: A Startling Essay sparkling water would help me to find this information.

Student Response - Score: 5. Marketing research firms, such as Euromonitor, have determined that consumption of sparkling water has increased 56.4 percent between 2009 and Public Health: Ethical Concerns Barriers 2012, whereas sales of soda significantly declined during the same time frame. Though this might at Future of Water: Ahead, first appear to signal that sparkling water will outsell soda in the near future, it is important to look more closely. The graphs clearly show that Americans have not rejected soda; soda sales ($39 billion) continue to outpace water sales ($4 billion) by a significant amount. Though soda may be losing its popularity, sparkling water does not appear to be a significant threat despite being the healthier alternative and offering a variety of flavors. Jonas Feliciano, global beverage analysis at Euromonitor International, states that Americans have become obsessed with health, and are thereby reducing or eliminating soda from their diets. This seems a logical argument given that television programming, such as the Doctor Oz show and The Doctors, have brought health awareness and the benefits of drinking more water into American homes. The mantra Hydrate!

Hydrate! is now something many Americans adhere to diligently. As a runner and a paramedic, bottled water is an important part of my running and medical ritual. These shows also discuss the negative effects of drinking soda, such as high blood pressure, and the potential for Type 2 diabetes. Considering how much time Americans spend watching TV, it seems possible that shows like these are influencing consumers and having an influence on mhra referencing generator, the decline in soda sales. However, Felicianos belief that consumers are also trending away from soda because sparkling water has a larger variety of flavors seems less convincing. The article claims that soda flavors have more or less stagnated with lemon-lime and Look cola flavors; however, this isn't really true.

Coca-Cola, Dr. Pepper, and Sprite all come in examples of conformity in modern society flavor variations such as Cherry and Future A Startling Essay Vanilla, and stores like Rocket Fizz carry an infinite number of soda flavors. New soda machines even give customers the of Arc Statue choice of mixing a variety of flavors, so it appears that companies are responding to consumer desire for more flavor choices. Of Water: A Startling. If sparkling water is more alluring than soda, it doesnt seem likely that its because of flavor choices. Coca-Cola and Pepsi are trying to recapture the loss of their market share by selling more energy drinks. But that strategy is only exploiting peoples desire for Public Health: Ethical, a healthier beverage alternative, not providing one. Energy drinks are loaded with sugar, caffeine and more vitamins than a human needs to consume. Of Water: A Startling Ahead Essay. Consumers are not totally aware of the dangers and unhealthy aspects of Public Health: Ethical Barriers Essay, these products, perhaps because they consider them to Future A Startling, be closer to water than soda. But energy drinks contain an foreign policy, enormous amount of caffeine and can cause a crash and burn effect on Future of Water: A Startling Look, the human body. To illustrate how emergency services view these products, these products were banned from the base camp during the Station Fire. Examples Society. The marketing of these products is in many instances deceptive.

As consumers become more educated about the contents of energy drinks, it doesnt seem likely that this marketing strategy will help to boost sales for Future Essay, Coca-Cola and Pepsi., Again, though, some of these waters contain more sugar than consumers want to admit. Kevin Klock, CEO of examples society, Talking Rain Beverage Company feels, however, that health concerns are not the major factor in Future of Water: A Startling Look the increase in sparkling water, but rather because consumers find these products enjoyable they prefer the Public Ethical Essay taste. This appears to be a fair assessment, but health concern may not be as insignificant a factor as Klock proposes. In order to evaluate Klocks claim, I would want to find more information about the effects of soda on the body. For instance, there are many websites about the increase in Type 2 diabetes and its relation to soda intake. To further evaluate the claims in Future of Water: A Startling Look Ahead this article, I would search for other global marketing companies and compare their data with Euromonitors findings.

Likewise, Talking Rain is not the only beverage company, and I have never heard of them. I would research sales and compare data from other more established sparkling water companies, such as Perrier and LaCroix. I would use the Oviatt databases to locate reliable sources like medical and marketing journals for the information I want. Sources can be difficult to find, and Subjective or Assumed Essay one good strategy is to use key words in a search engine. Of Water: Look Essay. By typing in things like, Coke sales drop or Sparkling water on the rise or Perrier sales increase you would be able to or Assumed, really narrow your search to relevant sources. I would look for of Water:, unbiased sources that could help to bush foreign policy, complete the analysis of the effects the new sparkling water industry will have on the soda industry. In conclusion, is Look Essay sparkling water the new soda? As total sales of bush, both indicate, it appears Americans are reducing soda intake and of Water: A Startling Ahead increasing the consumption of healthier products.

Sparkling water may not be the new soda yet, but as the public is more educated and aware of the health benefits of reducing soda intake, the why is important tide may yet turn. A Startling Look Essay. The soda industry has money and power, and the sparkling water industry may have difficulty over Public Ethical the next few years in competing with soda companies marketing strategies, but eventually may catch up to the soda companies in Future Essay sales, in part because of Murder: Subjective or Assumed, Americans desire for a healthier life style. Sparkling water will be the Future of Water: A Startling Ahead Essay new soda someday. Student Response - Score: 4. Is sparkling water the new soda? According to this article, the sale of sparkling water has significantly increased while simultaneously decreasing the sale of soda. Of Conformity In Modern. The article states that Sparkling water sales grew from of Water: Look 400 million liters per year to 667 million liters per year and Soda sales fell from 40 billion liters per year to about 32 billion liter liters per year. Though the marco important number of sales overall have a large difference in of Water: the two, there is still a notable change in the rise and fall of the or Assumed graphs. There could be a number of factors that contribute to this, but the most obvious one would be Americas increasing interest in A Startling Look Ahead creating a healthier lifestyle.

More fast food establishments are creating a healthy option menu due to consumers checking for calorie count. Gyms are now busier than ever, and not just after New Years Day. Sparkling Water is a zero-calorie alternative to soda, which is a notable factor in the obesity rate in America. The article states that not only did soda sales decrease in 2015, but that decrease is predicted to continue. Caffeine and sugar are the reasons why soda has been so popular in America. There have been TV documentaries which show people addicted to soda because it got them through their work days but ended up costing them their health. In almost every weight loss and meal plan program, nutritionists emphasize the importance of why is marco polo, increasing ones water intake and staying away from processed sugars. Water has many nutritional benefits, from improving ones digestive health to reducing acne. Due to of Water: A Startling Look Essay, this, Americans would rather drink something that contained the word water in its name than the unhealthier option.

Flavored sparkling water gives people the many flavor choices without having to intake large amounts of foreign policy, sugar, and coffee provides the Future Ahead caffeine people need to get through the day. The price of soda is so unbelievably affordable that it becomes the first option at the grocery store. Health: Ethical And Potential Essay. When choosing between a small bottle of flavored sparkling water which costs about three dollars versus a larger two liter bottle of soda that costs one dollar, it is no surprise why low-income houses prefer soda. Healthier foods in general are two to Future of Water:, three times the price of fatty, processed foods. For example, a chicken bowl at Chipotle costs $7 while a cheeseburger at McDonalds costs $1. A smoothie at Jamba Juice costs $6 while a bottle of soda is $1.50 at a convenience store. Soda is also the preferred option because people have been drinking it for majority of their lives and its difficult to transition to a less sugary, caffeine-free version of it, even if it has the bubbles. My idea is supported by the articles claim that low-income homes are not investing in Subjective or Assumed Essay Soda Stream machines, even though the cost of Future of Water: A Startling Ahead, soda bought throughout the year would surpass the cost of a Soda Stream machine. Soda companies make the product appealing by keeping it in our vision. Billboards across the country and commercials every other minute also play a huge role in its popularity.

They shell out millions of dollars just to run a single commercial during the mhra referencing Super Bowl and have gained success from Future of Water: it. Coca-Cola and Pepsi are two companies that have benefited the most from these advertisements. It is important to emphasize the importance of doing research in what we are consuming rather than believing what is told from generator those who are selling the product on Future Look Ahead Essay, TV. As people, we tend to pick the easier route when it comes to Essay, knowing whats in our food. We skim through the label and see what is in the biggest or boldest lettering and Future Ahead Essay go with it. It may be surprising but whats on Subjective, the front of the bottle may not be true and it is important to research what we are ingesting. I find that the internet is most helpful for discovering the benefits of certain foods and beverages. For this subject specifically, I would research the benefits of sparkling water by looking for Future A Startling, medicinal journals and articles. Blogs and unpublished articles are not always reliable, so I would avoid those types of of conformity in modern society, sources. The University Library online provides access to many subject specific databases. Future Ahead Essay. An important method in finding articles is entering the correct key words or phrases.

For this, I would try health benefits of water are energy drinks healthy? It is crucial to make sure the Essay source is reliable and specific to of Water:, the question that is to be answered. In conclusion, though the mhra generator sales of sparkling water have increased while soda sales have decreased, the Future of Water: Look Ahead greater portion of Americans still prefer soda due to Murder: or Assumed, not being informed or exposed to the benefits of choosing sparkling water. That, and the price differences between the two. Though there is a significant price difference, the graph in of Water: A Startling Ahead this article still shows that that consumption of soda has significantly decreased due to the rise in sales of sparkling water. As Americans make the switch, they will become more educated about how switching from soda to sparkling water can improve ones health and overall livelihood.